Unsubscribe VS. Mark as SPAM

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Do you know the difference? Sure, you do now, now that you’re an expert list building entrepreneur. But I didn’t even know this until recently.

I used to just do whatever would get some of the emails to stop coming. Sometimes it was that I was just getting too many emails, sometimes, I was decluttering for the New Year or Spring Cleaning.

Until now, I didn’t know and treated them interchangeably. I just did whatever was easier at the time. Sorry y’all!

Also, keep this in mind when you get unsubs.

Plus, who wants to pay for people that don’t want to be there? They’re doing you a favor by excusing themselves.

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