To be of interest to your reader, you should be doing something for them. This could be entertaining them, solving a problem for them, or taking them on a journey where they transform.
One way to help you assess whether or not your concept may be a hit is to look at “Alex Osterwalder’s Value Proposition Canvas.”
I found this well thought out article about this and its very useful. Much like back when you first started by drawing up a well-defined, imaginable, and named avatar, you’ll be able to compare your ideas using this.
When coming up with something for your readers, whether is it a blog post, course, or live session, consider the following:
- What’s in it for your reader?
- What does your reader need?
- How can you help your reader with their pains?
- Can you solve it?
- Can you help her deal with it?
- Can you show ways to improve it?
- Do I have a service or skill that can help her?
- How can you alleviate or help her through her fears?
- Can you teach her something?
- Can you teach her how to think differently?
- Can you show her how to do something differently?