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Did you know Google has its very own Google Analytics Academy to learn about measuring your website traffic?
It’s free and may be found online at https://analytics.google.com/analytics/academy/.
Some of their courses:
- Google Analytics for Beginners
- Advanced Google Analytics
- Google Analytics for Power Users
- Getting Started with Google Analytics 360
Check them out!
Learn to look for what pages are your heavy hitters. Find out more about Google Insights. Learn how to read and customize your reports.
Don’t get overwhelmed by looking at every single metric. You may want to use a tracking sheet and just record three top metrics for a while until you understand them inside and out.
It may be helpful to develop your own custom dashboard for viewing these metrics.