If your business is such that doing a press release makes sense, then maybe this is something you could consider. It can add a feeling of legitimacy and help for getting your brand recognized.
Still, though, make sure it DOES make sense for your audience, as really, you’re letting the media know about your event, release, or circumstance and its up to them as to whether or not it interests their audience.
Typically, these should be interesting information, not just rank and file info. Adding quotes, or tying to an event or holiday can be useful. You’d want to have the when and where of the happening.
You may benefit by having a wordsmith look it over for helping to ensure it has the best bang for its buck before submitting to agencies.