When offering a form of a lead magnet, ethical bribe, or opt-in, be sure to make it answer a need or scratch an itch for your customer. Make sure its something pretty epic, too, this will make you stand out to your avatar. It doesn’t have to be long.. just make it a useful, impressive example of what you have to offer. That way, they will want more.
I remember itching to buy a course that was on a ‘deep discount’ with a countdown timer. I only had a few hours left to assess whether or not to click buy for the discount of the moment. I decided I would poke around on the blog, eh.. it was okay. Then I thought, oh! Let me get the lead magnet and see what I think. This may not have been a fair representation of them, but I am glad I did this. The lead magnet was largely pumped up, so I was very disappointed when I received it. Needless to say, I did not purchase the course.
So, try to make it great and useful for your audience. A good lead magnet should be focused on what your customer needs when they are at a particular stage of your information. So, often, to have the most success, you will want to offer somewhat tailored lead magnets according to the post or category the user is reading about.
Done like this, lead magnets can be very useful for building your email list. Much more effective than “Sign up for my newsletter” or “Sign up to keep informed of x.”
In addition, if you offer or plan to offer products for sale, try to tailor your lead magnets to be on the path of what your info product or course topic. That way, you can take your avatar on a journey and the lead magnet will prime them for the sale of the next level. In addition, consider staggering your options for sale at the various price points that enables you to gain an audience at the different budget levels (such as free (lead magnet), $17-$27 next level, $97 course, $397 bundle of courses.
Ideas for lead magnets:
- Calendar
- Checklist
- To-Do List
- How-to Video
- Short E-book
- Spreadsheet
- Daily Tip List
- Coloring Page
- Email Course – Don’t make it too long or comprehensive, make this a taste of what they can get if they check out your offerings for sale.
- Quick Tutorial
- Reference Guide
- Quotes
- Inspirational Sign
- Cheat Sheet
- Planner
- Activity Page
- Worksheets
- Fill in the Blanks
- Question a Day forms
- Educational Worksheets
- Coupons
- Prompts
- Content Upgrades
